Welcoming Everyone: New Interpretation at Salisbury Cathedral
Members of the Cathedral’s team describe how they brought to life previously untold aspects of the Cathedral’s history and community.
Event Description
Salisbury Cathedral received a Cultural Recovery Grant in 2021 to help attract more visitors in the wake of the Covid-19 restrictions. The funding gave the Cathedral the opportunity to improve the Visitor Experience and start to implement their site-wide Interpretation Strategy (commissioned in 2019). Some key objectives were to increase emotional engagement and to ensure the experience was accessible, inclusive and relevant, so that everyone who visits thinks ‘this is about me.’ Polly Richards and members of the Cathedral’s team will describe how they brought to life aspects of the Cathedral’s history and community that had previously not been told.
Polly is an independent interpretation and masterplanning consultant with over 20 years’ experience in the sector. Since going freelance in 2018 she has worked with museums and heritage sites in the UK including the Birmingham Museums Trust, The National Gallery, The National Trust, Royal Museums Greenwich, Salisbury Cathedral, the Science Museum and the V&A. Polly worked on the new Interpretation for Salisbury with Interpretation Consultants Maria Blyzinsky and Zakira Begum.
Jane has been Director of Communications and Development at Salisbury Cathedral since 2015. She has over 30 years’ experience in the cultural, non-profit and heritage sectors, having started her career in the arts at Oxford Playhouse. Jane commissioned and led the new interpretation project at Salisbury Cathedral in 2021.
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Image: A visitor interacting with new Interpretation in Salisbury Cathedral, 2021. Photo by Ash Mills.